Recruitment of a Consultant for the Development of Communication Actions *for a Better Knowledge of the Regional Competition Framework *and Visibility of the Actions of the Ecowas Regional Competition Authority
Date : 14 Mar 2022 - 07 Apr 2022
Venue : ECOWAS Commission,
Town : ABUJA
Country : Nigeria
ENGLISH
FRENCH
PORTGUESE
EOI Pgs Plan Communication _por-PT
REQUEST FOR EXPRESSION OF INTEREST
(Consulting services – individual consultant selection)
From : 15/03/2022 to 7/04/2022
Client : ECOWAS Commission
Type : Expression of Interest (EOI)
Title : Recruitment of a Consultant for the Development of Communication Actions *for a Better
Knowledge of the Regional Competition Framework *and Visibility of the Actions of the Ecowas
Regional Competition Authority
Reference No. N° ECW/ERCA-CTCF/ADM/ (DU (006) /15/03/22) kn
In the framework of the execution of the 2021 Budget, ECOWAS Regional Competition Authority (ERCA)
intends to apply a portion its budgeted funds for Recruitment of a Consultant for the Communication Actions
for a Better Knowledge of the Regional Competition Framework and Visibility of the Actions of the Ecowas
Regional Competition Authority
I – BACKGROUND AND RATIONALE
In 2008, ECOWAS adopted a Regional Competition Policy and, at the same time, established the ECOWAS
Regional Competition Authority (ERCA) responsible for its implementation. This regional initiative aims to
support and promote the free play of competition within the ECOWAS region and the protection of consumers’
economic interests through the implementation of the Community Competition Rules.
The awareness-raising, information and advocacy activities carried out during the second half of 2021 in six
(6) Member States revealed a lack of knowledge of the regional competition mechanism and of the ERCA
among the majority of national actors. Having effectively launched its activities only in 2019, the ERCA’s
relative operational youth could largely justify the limited awareness of its existence and activities.
In an effort to strengthen dialogue and information sharing among all stakeholders, as well as to raise
awareness of this recent mechanism for promoting competition within ECOWAS, the ERCA has decided to
strengthen its communication activities. The outlines of this proactive communication are described in a
global plan, the implementation of which should improve the visibility of the ERCA and its action.
This plan should include information and awareness-raising activities to significantly improve knowledge of
the ECOWAS Competition Policy and the ERCA.
II – THE OBJECTIVES
The main objective of this work is to prepare a communication plan that will describe the actions to carry out
among all private and public economic actors operating on the regional market and consumers in order to
strengthen their knowledge of the ECOWAS Competition Policy and the ERCA itself. In this respect, the
objectives of the Communication Plan could be broken down as follows:
Bertil Harding,KSMD,
Bijilo, The Gambia
P.O Box 4470
+2202330006/3486966
info@arcc-erca.org
• inform the national competition structures and economic operators about the regional competition
provisions and the opportunities they offer to extend their actions beyond the national borders. No
national competition authority can extend its actions beyond the national borders. Basically, it is the
impact of their actions or those of companies operating on the national territory that could go beyond
these national borders;
• promote public awareness of the importance of implementing the competition policy and law for the
improvement of product quality, lower prices, innovation and fairness in the markets, for the benefit
of the final consumer;
• enhance the ERCA’s visibility in the public opinion as a regional agency, concerned with the
improvement of the free competition conditions for the well-being of the Community’s populations.
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